In my last article, I briefly mentioned that I was headed on a nice weekend vacation.
It was great, thanks for asking!
Anyway, I got back last night so early this morning I was up taking stock of everything. A few new signups on the blog, a missed message on Fiverr (somehow they snuck it past my vacation setting), and a few messages from my freelance writers that needed to be attended too.
Nothing too bad, or so I thought.
I was looking at one of the articles that I had written for my Authority Site and I couldn’t for the life of me figure out why I had it written! In fact, look at the exact match searches for the 3 results that have Long Tail Keywords spawning from the title of this post:
I don’t claim to be an expert on building Niche or Authority sites, I’m still learning. But I’m fairly confident targeting 40 people a month who search this specific topic will not cut it. The tool I’m using in this picture is LongTailPro, and it’s awesome.
I looked at the spreadsheet I created and this keyword wasn’t on it.
After over a half hour of looking at my spreadsheet, the work detail I’d given the writer, and the article I figured out what I believe to have happened.
Now, had I left a note for myself on the spreadsheet I would have quickly known what I’d done.
I even have a column for “notes”.
This isn’t just a good habit to get into for when you go on vacation.
If you are anything like me, and many of the entrepreneurs I know, you have at least fifteen things fighting for your attention at any given time. Maybe you’re working with a virtual assistant or small staff.
Taking notes can save EVERYONE on your team time. Which saves money.
In the future, I plan on having at least one virtual assistant, and I can imagine a time when I’d want to give him/her a spreadsheet of keywords to hire writers.
How much better would my results be if I had made notes of my thoughts and plans for each keyword. My assistant wouldn’t have to guess why goal with the article or what topics are covered.
Just a thought as I get back into the swing of things.
Hopefully, it will help save you some hassle in the future. Hopefully, I’ve learned my lesson.