A Framework for Business Success: KSE


Groundbreaking day today! 

I’m proud to publish the first guest post on betterbythought.com and happy to introduce Rachel S. Lee!

Rachel is a business and marketing specialist who constantly puts out great content for her readers. When she told me she attended a Tai Lopez conference I ask her to share her biggest takeaway on my blog, and here it is! Enjoy! 


A few weeks ago, I went to a fantastic 2-day conference hosted by the famous entrepreneur, Tai Lopez. He taught us a very memorable framework that you use when you want to get something done!

It’s easy to remember because it is a three letter acronym that stands for three powerful words: KSE.


I wanted to go over how to apply the KSE framework when it comes to starting your own business. People often forget to use all three parts of the framework and that is where they go wrong. You do not want to miss the K, the S, or the E.


Knowledge Acquisition

The first step in the framework is to acquire knowledge which simply means do your research. When you want to start something new with your business you will need to conduct detailed research on your topic.

Have you heard of the saying from Warren Buffet, “The more you learn the more you earn?”. Tai says it all the time. Information is abundant on the internet, and a simple Google search will instantly provide you with pages of information on whatever it is you are looking for.

There are so many ways that you can learn. Do you love to read? “Download” information into your brain by using a “smart” or speed reading tactics with a book.

Are you not much of a reader but still want the information in a book? Listen to an audio book! There are many that are free online.

Don’t forget all of the free webinars and video trainings offered by business gurus online. Check out their websites to subscribe to upcoming ones. For example, Tai does multiple free talks a week.

Of course, there is Youtube. There are more than 300 hours of video content uploaded every minute! Do a search on Youtube for what you are looking for and you will find so much free audio/visual content.

If you like to have a little more structure and guidance, look into taking an online course. Many are free and highly effective. Remember that you are alive in a digital era and resources are literally at your fingertips.


Strategic Planning

After, and only after, you have compiled enough knowledge (Tai says you only need to be around 40% convinced), the next step is to come up with a custom strategy.

Your strategy needs to be customized for you and your business because everyone is different. Everyone and every business has different traits and a different story. You cannot exactly duplicate the success that someone has.

Of course, we want to learn as much as we can from others who have walked the path before us. We can simply hire the best mentors we can afford to guide us on developing these premium strategies.

Your strategy needs to be adaptable. Assess your personal situation and your available resources from an outsider’s viewpoint. This also means to survey the market to validate that people will respond positively and will want to consume your new experiment.


Experiment Execution

Notice how above I said the word “experiment”. That was one of my main takeaways from Tai’s conference. He says that everything we do in our business should be an experiment, and not set in stone. He says to be a mad scientist in your business laboratory.

I also like the word experiment, because it is easy to remember the last word of the framework, which is “execution”. The last step is to execute your experiments.

Remember that if part of your experiment didn’t go the way you thought it would, you have not failed, you have just found a way that hasn’t worked. When people said that Thomas Edison failed 1,000 times before inventing the lightbulb, he said he’d just found 1000 ways that didn’t work.

Revise K & S and execute the next experiment. The most important thing to do is to just keep moving forward and not give up. You can only fail if you give up.

During the conference, Tai’s great mentor, Joel Salatin gave a talk on fears. Many of us have a fear of success! We fear the unknown. We fear what others will think. Face your fears by surrounding yourself with like-minded people and constantly growing your knowledge.


Use all of K.S.E.

Can you think of a time when you tried to start something new in your businesses but never saw it through? This is because you either missed the K, missed the S, or completely missed the E!

Often we think we have a great strategy and quickly execute, but we never took the time to research or gain knowledge.

Perhaps you have gained knowledge from someone else and went straight to execution, but missed creating a custom strategy.

And of course, there are those of us who do tons of research and strategizing but for one reason or the other, do not execute.

The worst is when we miss 2 of the steps! We only gain knowledge. We only strategize and day dream. Or we only blindly execute ideas.

My hope for you is to not forget this KSE framework, as I will never forget it learning from Tai live in person. Surround yourself with success-minded people who can give you feedback on your K, S, and E.

Do you have any stories to share of a time where you missed the K, S, or E? What could you have done differently? Share in the comments, and I will talk to you soon!

Learn more about KSE from Tai here:



Rachel S. Lee is a business & digital marketing mentor for new entrepreneurs. She helps them to develop and execute strategic marketing plans that are aligned with their business goals. You can read her blog, watch her free digital marketing training videos, or hop on one of her live webinars at rachelslee.com

Rachel S. Lee
Digital Marketing Strategist
Exclusive marketing resources at rachelslee.com

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